Crystal Awards

BC wins AMA Crystal Award for Outstanding Marketing Campaign

BC wins AMA Crystal Award for Outstanding Marketing Campaign

Tue Jul 20, 2021

Brazosport College’s Marketing and Communications Department recently won a Crystal Award in the Non-Profit Marketing Campaign-Three of More Media Required category at the 35th-annual American Marketing Association’s Crystal Awards.

This year, Houston’s only results-driven marketing awards received 267 entries in more than 90 categories from marketing, communications, advertising, design and public relations professionals. The 2021 Crystal Award winners were announced at the Crystal Awards gala on May 19 at Armadillo Palace. The event also included a livestream for virtual attendees.

Brazosport College’s submission was for its Fall 2020 enrollment campaign, which focused on brand awareness and targeted message alignment. Through its “What Will You Choose” testimonials, along with “Choose Success Online” and “Your Classes, Your Choice,” BC was able to align its general brand awareness with Fall 2020 enrollment efforts to communicate COVID-related impacts to operations.

This is the second consecutive year that Brazosport College’s Marketing and Communications Department has earned a Crystal Award.

The AMA Houston Crystal Award entries are judged based purely on results. The panel of judges, which includes the country’s top marketing thought leaders, CMOs, business owners, other AMA Chapter leaders, marketing educators and authors, rate a project’s objective, strategy, tactics and measurable results.

“Last year’s upheaval in our daily and professional lives created an opportunity to innovate and Houston marketers did not disappoint,” said 2020–2021 AMA Houston President Emily Rhodes. “This year’s entries were creative and inspiring, showcasing the very best of what the Houston marketing community has to offer.”

ABOUT AMA HOUSTON: AMA Houston is the leading educational information, career-building, and networking resource for Houston’s marketing professionals and has been serving marketing professionals for more than 60 years.